The Tour of Pembrokeshire is centred at Crug Glas Country House Hotel near St Davids and takes place just after the Spring Classics over two days on the 19th and 20th May 2018. It is established as a must-do event for sportive riders from the UK and the near continent and it is twinned with the Tour of Brittany Sportive; Tro Bro Leon.

The Tour really encapsulates all that’s great about cycling; endless quiet country roads, breath-taking coastal scenery, challenging climbs, swooping descents and feed-stations with a magical atmosphere that showcase local produce.
It’s no surprise that the Tour has some big name sponsors and was described by Chris Boardman MBE, who rode it in 2015 as a superb, really enjoyable event.

I was hired with my team to take care of the Tour of Pembrokeshire’s marketing which included a brand new website, printed media, social media, video creation and email marketing. 

I had ridden the Tour previously and enjoyed what it was about and the challenge it offered, it was a well-run event and the quality of the feed stations, entertainment and the overall event was clear. Their current website was falling behind and didn’t do the event justice, so it was a key priority to get in mirroring the event. I went for a simple, clean look using limited colours lots of high definition visual content.

We filmed the 2015 and 2016 event, the 2015 video can be watched above. This project really did incorporate far to much to list and show here, but here are some of the projects I completed for the event. I hope you enjoy looking.


Tour of Pembrokeshire


Peter Walker

What We Did

Photography, Image Editing, Print Design, Video Creation, Website Design, Social Media, Email Marketing

Printed Media

Route Cards

For the 2015 and 2016 Tour of Pembrokeshire I designed a ‘Route Card’. This was a folded A5 300gsm matte laminate card that all 1500 riders were handed when they registered for the event. It’s purpose was to welcome the riders to the tour, highlight key information about what the day held for them and point them in the right direction for any further information they may require. On the back cover was a map of the route with a key, and emergency contact information. It is a great item to use to emphasise the quality of the event, and the matte finish on the thick card really did that well. The laminate was ideal to give the card a level of water-resistance as riders were expected to carry the card around with them on the ride in a pocket or such.

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